Guerlain’s new fragrance has raised a worldwide hype even before its official launch.
The french beauty brand has secured a planetary press coverage by posting this simple announce on their instagram account:
Guerlain Parfumeur, the French beauty brand since 1828, is honored to announce that Angelina Jolie is the icon of its new fragrance for women.
So, it is confirmed, Angelina will be the testimonial of this long-awaited new perfume. According to Glamour, Guerlain’s offer has been accepted because this brand is somehow reminding Angelina of her mother Marchesine Bertrand, who used to wear a scented powder of Guerlain. Jolie will give her entire compensation to charity.
The new fragrance is signed by Thierry Wasser, the “nose” of Maison Guerlain since 2008, whose name is linked to other successful products such as Aqua allegoria, Idylle and La petite robe noir.
Wasser was also the man behind Dior’s Dior Addict in 2002.
Guerlain new fragrance is called MonGuerlain and will have vanilla and lavender scent.