Strategic acquisition in the beauty world: Kiko Milano joins LVMH

L Catterton, the private equity fund supported by LVMH Moët Hennessy Louis Vuitton, has recently acquired a majority stake in Kiko Milano, the renowned Italian beauty brand known for its high-quality, affordable cosmetics. This deal marks a significant chapter for both giants in the industry.

The rise of Kiko Milano

Founded in 1997 by Antonio and Stefano Percassi, Kiko Milano quickly established itself as a cornerstone in the beauty sector, particularly beloved by young consumers for its innovative products at competitive prices. With over 1,100 stores in 66 countries and an effective e-commerce platform, Kiko has not only expanded its customer base but also recorded a substantial revenue of about 800 million euros in 2023, with an annual growth rate of 20%.

What’s the future for Kiko?

With this acquisition, L Catterton aims to leverage its global experience in the beauty sector to further expand the Kiko brand. The intent appears to be to enhance product innovation and expand Kiko’s presence in international markets, with a particular focus on the United States, where the brand has already shown significant growth potential.

Acquisition in the name of continuity

Importantly, the Percassi family will remain an integral part of this new phase, with Antonio Percassi continuing as president to ensure continuity in the vision and direction of the brand. Additionally, CEO Simone Dominici will lead the day-to-day operations, utilizing the resources and expertise of L Catterton, ensuring that the brand remains true to its core values while exploring new growth opportunities.

This partnership between Kiko Milano and L Catterton promises not only to accelerate the growth of the Italian brand but also to further strengthen its position as a leader in the global beauty sector. With the resources and experience of L Catterton, Kiko is well-positioned to introduce product innovations and expand its international footprint, promising new developments in the world of cosmetics. Ultimately, L Catterton’s entry into Kiko Milano’s capital represents a decisive turning point, not just a change of ownership. This transition marks the beginning of a phase of expansion and renewal for the brand in the field of accessible beauty. Now equipped with enhanced resources and a broader strategy, the future of Kiko Milano looks very promising.


Giornalista, blogger e video editor. Dopo aver vissuto in Italia e Germania, si è trasferita in Svizzera, a Ginevra. Nel 2015 fonda LipstickPost dove scrive di bellezza, viaggi, alimentazione e lifestyle.

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